"Beat 'em or burn 'em": Race and Power
But why should a film about zombies be considered as a film about race? One reason lies in Romero's selection of zombies as the film's monsters of choice. Why zombies, as opposed to vampires or dragons or giant beetles? It is important to remember the zombie's origin in the voodoo tradition in Haiti (indeed, the phenomenon is taken so seriously in Haiti that the country's Penal Code considers making someone into a zombie as a form of murder). According to the belief, Haitian zombies lack freewill and perhaps souls. They become zombified by a "bokor" (sorcerer) through spell or potion, and are afterwards used as slaves. It is this connection with slavery that allows us to equate zombies with people of colour. This is not an entirely new conception. Two years before Romero's film, for example, the link between zombies and slaves had been used in John Gilling's British zombie film for the Hammer Studios, The Plague of the Zombies (1966). Set in a Cornwall, an evil squire uses black magic to turn his villagers into zombies and exploit their labour in his dangerously unsafe tin mine. Thus the zombie is a metaphor for, in Gilling's film, the exploited working class, and in Romero's film for the oppressed racial minorities of America.
The film's immediate social context further suggests its racial significance. Night of the Living Dead is set at a time of racial upheaval and protest in America. Black people had been given faith in the possibility of the betterment of their conditions. With the death of Martin Luther King, however, many people lost this faith and abandoned the idea of peaceful resistance. White and black militant groups like the Black Panthers and the Nation of Islam, and the Ku Klux Klan and Aryan Nation sprang up (mentioning these groups together does not, incidentally, imply a moral equivalence between them). To many people, it seemed as though there might be a race war in America. Conservative, reactionary discussions of this possibility often focused — as they sometimes do today — on the possibility that "we" might soon be outnumbered by "them." The line in Night of the Living Dead "we don't know how many of them there are" highlights this racist concern with numbers and the fear of being outnumbered or "swamped." This fear was not restricted to America; 1968 was also the year of British Conservative MP Enoch Powell's notorious "Rivers of Blood" speech, which predicted bloody racial conflict in the United Kingdom Powell was duly sacked for his comments by the party leader Edward Heath.
Of course, Night of the Living Dead is not the only film of its time to deal with issues of race. In Guess Who's Coming To Dinner? (1967) Sidney Poitier played a black man engaged to a white woman; the film details the reactions of each partner's family to the interracial marriage. In that film, however, racial issues were dealt with in a quite explicit way — they were the focus of the film. In Night of the Living Dead, on the other hand, racial tensions are not explicitly mentioned, making them, paradoxically, all the more evident. By casting a black man as a hero, Romero, the independent filmmaker, implicitly rejected the values of Hollywood, which at that time typically eschewed black heroes. In recent years, we have become accustomed to visible minorities playing the "virtuous" characters in films (in fact, some critics now believe that this has in itself become another form of racist misrepresentation: after all, if visible minorities are always the "good guys," doesn't this imply a lack of confidence in portraying them as fully-rounded human beings?). In 1968, however, the novelty of a black hero was striking.
Chief, if I were surrounded by say six or eight of these things, would I stand a chance?
Well, if you had a gun, shoot 'em in the head. If you didn't, get a torch and burn 'em, they go up pretty easy. Beat 'em or burn 'em.
The redneck hostility of this language here is reflected in later films about racial hatred in America, such as Alan Parker's 1988 film Mississippi Burning. Finally, the way in which the zombies are hung from trees in the final scenes of the film inevitably invokes the racist lynchings of America's past.